About the Programme 關於課程 :

Programme Objectives 課程目的

This programme is crafted to guide students in gradually enhancing their understanding of diverse business concepts.
Students are equipped to tackle various business-related issues and overcome obstacles.
It thoroughly prepares students for their future careers.
Beyond imparting academic knowledge, the programme also cultivates students’ generic skills to support their professional growth.
It hones students’ adaptability and creativity, enabling them to meet the constantly evolving demands of the business world.

本課程旨在幫助學生逐步深入發展各種業務知識。
學生能夠解決各種問題並面對與業務運營相關的挑戰。
為學生未來的工作做好了充分的準備。
除了學術知識，該課程還培養學生在職業發展中的通用技能。
它培養學生的靈活性和創新能力，以滿足商業世界不斷變化的需求。

Programme Structure 課程結構

∙18 Months∙18個月∙

∙4 Terms∙4個學期∙

∙15 Modules∙15個科目∙

Entry Requirements 入學要求

A recognized HKQF Level 3 Diploma in Business (preferably) or in a relevant subject (e.g. Tourism or Hospitability etc); or
at least one Hong Kong Advanced Level subject pass in a relevant subject; HKDSE Level 2 in at least three subjects ; or
a comparable qualification
OR
Non standard entry requirements : Any profile as deemed appropriate by the Centre, e.g. mature applicants age 19+
AND
IELTS 5.5 with a minimum 5.5 in Reading and Writing; or
Equivalent (e.g. centre devised Test)

Module Outline 科目大綱

Total 15 modules 共 15 個單元

01	Business and the Business Environment 商業與商業環境	This module provides an overview of the various factors and forces that shape the business environment, including legislative and economic conditions, competition and globalization.
02	Marketing Essentials 營銷要領	This module covers the key concepts and practices of marketing, including market research, product development, pricing, promotion and distribution.
03	Human Resource Management 人力資源管理	This module focuses on the effective management of human resources within an organization, including recruitment, training, employee relations and performance management.
04	Management and Operations 管理與運營	This module explores the principles and practices of effective management, including decision-making, leadership, motivation, and operational efficiency.
05	Management Accounting 管理會計	This module covers the fundamental concepts of accounting, including financial statements, budgeting, and cost management.
06	Managing a Successful Business Project 管理成功的商業項目	This module teaches students how to plan, execute and evaluate successful business projects, including project management methodologies and risk management.
07	Innovation and Commercialisation 創新與商業化	This module covers the process of identifying, developing and commercializing new ideas and products, including market analysis, product design and launch.
08	Entrepreneurship and Small Business Management 創業與小企業管理	This module provides an overview of the key concepts and practices of entrepreneurship, including business planning, funding, and growth strategies.
09	Organisational Behaviour 組織行為學	This module examines the behaviors and attitudes of individuals and groups within an organization, including communication, motivation, and teamwork.
10	Digital Marketing 數字營銷	This module covers the key principles and practices of digital marketing, including social media, search engine optimization, and email marketing.
11	Business Strategy 經營戰略	This module explores the key concepts and practices of business strategy, including market analysis, competitive advantage, and business positioning.
12	International Marketing 國際營銷	This module covers the principles and practices of marketing in a global context, including cultural differences, trade agreements, and market entry strategies.
13	E-Commerce & Strategy 電子商務與戰略	This module provides an overview of the key concepts and practices of e-commerce, including website design and development, online payment systems, and customer relationship management.
14	Social Media Practice 社交媒體實踐	This module covers the principles and practices of social media marketing, including content creation, community management, and measurement and analysis.
15	Research Project 研究項目	This module requires students to undertake a independent research project in a business-related area of their choice, applying the concepts and techniques learned throughout the course.